How Do You Design Products People Love
It is easy to get caught up in a new product idea or feature. Designing with a “build-it” and they will come approach, is not the formula to delight your customers. If you want to have a competitive edge, you need to shift your mindset to focus on your customers’ needs, wants and pain points. To support and drive this […]
Top 10 Mistakes to Avoid When Building an App for Your Business
The rapid growth in the adoption of mobile apps in recent times has been phenomenal. The total number of apps on the Google Play Store is estimated at 2.8 million as at March 2017, almost thrice what was recorded in 2013, according to Statistica. While this trend has been of immense benefit for users who now have a large assortment […]
Design Sprint: The Link Between Lean Product Management and Design Thinking
Lean product management and design thinking are some of the most innovative approaches to launching a product in the startup world today. In the language of entrepreneurial incubation, design thinking refers to a designer’s approach to creating products; while lean product management tilts heavily towards an engineering-based perspective. While the question is not which approach is the most effective, product managers are […]
How to Select an App Development Company to Build Your First App
In this post, we will look at how to select an app development company to build your first app.
7 Reasons Why Custom Apps Are Must-Haves for Your Business
Welcome to our blog on startups, innovation marketing, and technology. This is the place where you will hear about topics regarding how to start and maintain your business, develop innovative marketing techniques, and utilize the new technologies to benefit your business.
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